Websites are a critical component of doing business today.  Consumer trends have changed dramatically over the last 10 years, with more people turning to the internet than ever before for their business, leisure and commercial research, trading and booking. Investing in a professional website is an important step of business development.  An effective website will be a powerful addition to your sales... Read More

A logo is the visual identifier for your business.  It gives your business name character and identity.  It creates a personality for your business and is the basis for your brand and corporate profile. Cairns Logo Designs know how important a logo is.  Once completed, your logo will be used on everything your company produces, from letterheads and business cards, to advertisements, car signage,... Read More

A common point of contention in copy writing is whether to write in first or third person.  What is the difference? First person is writing as yourself; presenting your own perspective, ideas and experiences.  It is good for auto-biographies, emails and reports.  Third person is writing for and about someone / something else.  It is good for brochures, media releases and websites. An example, highlighting... Read More

Digital cameras have revolutionised the world of photography.  Once upon a time, most businesses would never have considered trying to take their own photos.  Commercial photographers were hired to get product shots for brochures, flyers and advertisements.  Now days, many businesses have their own digital cameras and contemplate taking their own promotional pictures. The question is: when should... Read More