Logos: Choosing Typeface vs. Picture

A logo is the visual identifier for your business.  It gives your business name character and identity.  It creates a personality for your business and is the basis for your brand and corporate profile.

Cairns Logo Designs know how important a logo is.  Once completed, your logo will be used on everything your company produces, from letterheads and business cards, to advertisements, car signage, uniforms, brochures and websites.

Thinking about how you want your logo to look is a personal and commercial decision.  There are a lot of factors you should take into consideration and Cairns Logo Designs can provide professional, helpful advice.

The first factor to consider is how you want your logo to look.  There are two basic types of logos, corporate typeface logos and picture logos.  Both are very effective and are used across all areas of industry.  There is no right or wrong choice to make; it’s just about deciding what is best for you and your business.  Confused?

A corporate typeface logo is basically just a font.  It is taking your business name and selecting a font to present it in.  Examples of well known corporate typeface logos include Qantas, Coke, IBM and McDonalds.  When selecting a font, there are a few areas to consider.  Perhaps the most important, is the type of font.

Flowing, cursive fonts are elegant and luxurious.  They are best used for recreational products, high end real estate, fashion and some food and beverage.  They are feminine.  Capitalised, bold fonts are stronger and more ‘professional’; they are good for development companies, software and commercial applications.  They are masculine.

Once you have a font, you need to determine your colour scheme.  Again, this is an important consideration, as colour sets the tone and will be used across all of your sales and marketing collateral.  Cairns Logo Designs can assist with this process.  Tip: you should pick something that is appealing and will reproduce well when printed in black and white.

Picture logos are more artistic.  They are a combination of words and images, creating a visual representation of your business or product. If you have a good picture logo, then both its elements – the word & picture – are equally as strong and can be used independently of each other, still achieving brand recognition.   Examples of well known picture logos include Apple Macintosh (apple), Nike (swish) and the World Wildlife Fund (panda).  In these instances, the picture creates the corporate identity and branding element.  They are instantly recognisable without having the business name with them.

Cairns Logo Designs can assist with the development of a picture logo for your business.  Tip: you should make sure the design is not too complicated and will reproduce and be recognisable at small and large size.

There is certainly no right or wrong decision when choosing a logo type, but it must be appropriate to your industry and appealing to your target market.  Cairns Logo Designs has the experience and expertise to develop a logo that will suit your business and create the right first impression, to get you business.  Contact us today to discuss your Cairns logo requirements.